Types of email

A type says what a direct email is for, such as notices to your members. “A type is what you write to people for outside a newsletter, such as notices or invitations.”

Each direct email has one type. It reaches only the contacts who can receive that type. Newsletters are not types: each one keeps its own subscribers.

The three types

Every account starts with three types:

Type	Nature	Meant for
Notices	“Service”	Your organisation’s own business: meetings, fees, rules, changes. No promotion.
News and offers	“Commercial”	What you sell or do. Offers of other companies only to people who gave consent.
Invitations	“Commercial”	Your own events, to people not registered for them.

They are there from the start of trial mode. You can rename them, choose their bases, or remove those nothing uses.

Service or commercial

Each type has a nature:

• “Service”: “Your organisation’s own business, such as meetings, fees, rules or changes. No promotion. Leaving everything does not stop it.”
• “Commercial”: “What you sell or do, and invitations. Leaving everything stops it.”

The test is whether the email promotes anything. A notice carries no promotion. If an email promotes anything, send it as News and offers.

What leaving everything stops

When someone asks to leave everything, or marks an email as spam:

• every newsletter and every commercial type stops for them, now and later;
• service types, such as Notices, still reach them, and they can leave each one.

An address that does not exist stops everything. Read What a contact can receive.

Make a type

Types are in “Emails”, under “Direct emails”: the button beside it opens them, each with how many emails and permissions it has. Making and changing them needs “Edit and send”. In trial mode, “Add” waits: “The three standard types only. New types come once Email is on.”

1. Press “Add”, and under “New type” write its “Name”.
2. Choose its “Nature”.
3. Choose “Who joins it”: “Public” or “Internal”.
4. Tick the “Bases it accepts”.
5. Press “Make the type”.

The kinds of who joins:

• “Public”: “People can join and leave it by themselves.”
• “Internal”: “Only you add people. They can leave it, never join it.”

Change, archive or remove a type

• “Change” renames a type and changes its bases. Its nature changes only while nobody holds a permission for it: “Its nature is fixed, since someone holds a permission for it.”
• “Archive”: “An archived type takes no new permissions. Those it has are kept, with their proof.” “Bring it back” undoes it.
• “Remove”: only while no email and no permission uses it. “Emails or permissions use it, so it can be archived, not removed.”

What you answer for

Tsurito sends what you choose to the people you choose. You answer for:

• each basis you declare or import: the person really is a member or a client, or really gave consent;
• the type you choose: a notice carries no promotion;
• in Spain, the advertising exclusion lists. Before you send advertising to people who receive a commercial type as members or clients, not on consent, check those lists.

Tsurito cannot check the exclusion lists for you. They never concern Notices.